From Massing to Market-Ready in 3-4 weeks.

Design Accelerator turns early massing studies into complete architectural concepts,
parametric façade options, CGI stills, and animation packages
faster than traditional consultant workflows.

— designed for
01

Developers

Joint Ventures architecture and visuals at the pace of a decision cycle.

02

Architecture Studios

Capacity for fast design exploration and high-end visual deliverables.

03

Teams Under Pressure

Bid responses, competitions, and committee submissions on tight timelines.

— The Problem

Traditional workflows are slow, fragmented, and expensive.

Early-stage development often requires multiple consultants, long coordination cycles, slow design iterations, separate CGI production, and rising costs. Design Accelerator compresses the process into one integrated workflow.

— The Solution

One workflow. Architecture, parametric façade, Marketing ready CGIs & Animations.

inviewing combines architectural design thinking, parametric façade exploration, development logic, and high-end visualization to move from massing to market-ready output with speed and clarity.

— HOW IT WORKS

From Massing to Full Architecture and CGI Package.

Based on medium size development

01

We Start with 2D Drawings or Massing

We begin with your massing model, site logic, commercial brief, planning ambition, and architectural direction.

01

Start with Massing and Architectural Intent

We begin with your massing model, site logic, commercial brief, planning ambition, and architectural direction.

02

Parametric Design Development

We use proprietary parametric tools, architectural know-how, and development logic to turn massing into buildable architectural concepts, façade systems, and design options.

02

We develop the Parametric Architectural Design

We use proprietary parametric tools, architectural know-how, and development logic to turn massing into buildable architectural concepts, façade systems, and design options.

03

We Deliver Market-Ready Visual Output

We deliver build-accurate CGIs, animations, diagrams, and presentation assets that elevate the architectural vision with marketing quality.

— Comparison

Traditional Workflow vs Design Accelerator.

Based on medium size development

SERVICE TRADITIONAL WORKFLOW
DESIGN ACCELERATOR
Concept Architecture c. £40,000 – £60,000 Included
Parametric 3D Façade not provided Included
Design Iterations Slow & Fragmented Fast & Automated
CGIs & Animations c. £50,000 – £80,000 Included
Total Cost c. £100,000 – £160,000 Significantly lower
Deliver ytimeline 12-16 weeks 3-4 weeks 
— parametric

Your studio Architectural vocabulary

We customize your parametric library on request.

Build Your Studio’s design DNA

delivered instantly through a parametric façade engine